SEO Best Practice Search Engine Guidelines

These guidelines are a collection of SEO best practices which impact search rankings.

Rules

• Pages need a title element
• Page has multiple title elements
• Page has multiple meta description tags
• Page title is not unique
• No search keywords set
• Keywords in the title rank better
• Keywords at start of title rank better
• Keyword must appear somewhere on your site
• Keywords in img alt rank for image search
• Keywords in img src rank for image search
• Keywords in URL rank better
• Keyword too many clicks from home page
• Do not use link farms
• Keywords in meta description get more clicks
• Keywords in link text rank better
• rel=canonical redirects to an error page
• rel=canonical redirects to the wrong page
• Page has invalid rel=canonical link
• Page has multiple rel=canonical tags
• Link hreflang is invalid