rel=canonical redirects to the wrong page Search Engine Guideline

Description

The rel=canonical tag probably redirects to the wrong page.

Help

The canonical tag on many of the site’s inner pages redirects to the home page. Inner pages with incorrect canonical tags eventually disappear from search results which can have a very negative impact on search traffic.

Applicable standards

• Best Practice

Change history

• 2026.60 Apr 2026 Improved detection.
• 5.28 Dec 2017 Fixed false positive.
• 4.7 Jun 2012 Added.

This page describes a web site issue detected by SortSite Desktop and OnDemand Suite.

Rule ID: SeoWrongCanonical